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12.09.2024.

11:35

No Novak, no party - no interest in the US Open final

The leaders of the ATP and WTA will have a lot of work to do in the coming years in trying to attract the tennis audience, at least in America.

Izvor: B92.Sports

Autor: B92.sport

B92.sport
No Novak, no party - no interest in the US Open final
Profimedia/AntoineCouvercelle/Panoramic

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According to the data that appeared these days, the men's singles final at the US Open via ABC and ESPN+ was watched by an average of 1.8 million viewers, which is 31 percent less than last year, when Novak Djokovic and Daniil Medvedev fought for the trophy.

The drop came despite the match being televised on popular television, such as CBS, which last held the rights in 2014

The data shows that there was a noticeable drop in interest in the semi-final matches, the duel between Tiafoe and Fritz was watched by 1.78 million, while last season, the duel between Alcaraz and Medvedev was watched by an average of 2.26 million.

What's worth mentioning is that the men's singles final started two hours earlier and competed for viewership with the NFL games, which drew more than 30 million viewers on Fox and CBS.

The same goes for the women's singles final at Flushing Meadows between Aryna Sabalenka and Jessica Pegula. That match had an average of 1.8 million viewers, which is 53 percent less than a year ago, when Sabalenka lost to the American Coco Gauff.
 

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