Business & Economy 0

26.09.2024.

12:15

The Swisslion brand "Sweet House" is being shut down - What it's all about?

Information appeared on social networks that Sweet House (Swisslion-Takovo) is closing.

Izvor: Blic/Vesna Bjelić

The Swisslion brand "Sweet House" is being shut down - What it's all about?
Shutterstock/Hadrian

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As the company Swisslion-Takovo stated for "Blic Business", those stores will not be closed, but they are planning new investments, and only those facilities that have not proven themselves on the market will be closed.

"Sweet house" is a chain of retail stores specialized in the sale and promotion of products from the "Swisslion-Takovo" product range. They establish a direct connection with producers from Serbia, Bosnia and Herzegovina and North Macedonia. They have been around for 30 years.

"Slatka kuća" is not only of a national character, but is also present in neighboring countries, in Bosnia and Herzegovina, North Macedonia and Montenegro, the company said in response to "Blic Business".

"Slatka kuća" is a place where fresh goods come directly from the production facilities of factories from the "Swisslion Takovo" business system, they add. First, new products and all novelties based on new technologies are delivered to them. It is common knowledge that the prices in "Slatka kuća" are lower than the prices on the market.

Through "Sweet House" we conduct market research and listen to consumer wishes. All the items produced in the factories of the business system "Swisslion Takovo" are positioned only in "Slatka kuća".

"Swisslion Takovo" defined a program of further investment in the development of "Sweet Houses", recognizing that it is the shortest path between producers and consumers, and only those facilities that have not proven themselves on the market will be closed.

"Slatka kuća" will continue to be the sweetest shopping place, with all its brands and assortment," the company said.

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