New owner of TV Prva and TV O2

New owner of TV Prva and TV O2

At the end of 2009, the Antenna Group took over Fox television in Serbia, and in September 2010 changed it’s name to Prva srpska televizija and made a real revolution in marketing, production and programming content. In the shortest time, Antenna Group Serbia has grown in to the strongest media company in the highly competitive market of commercial television and radio stations, as well as web portals in Serbia.

At the time of the purchase of Fox television in Serbia in 2009, the station had only 4% of the market share, and today, eight years after heavily investments and continuous expansion of the business, the company has 45% of the market share and is one of the healthiest media houses in the country.

“We are grateful to a great team of professionals in Serbia, who helped this media house to become a regional leader. The combination of our fantastic local team with thorough broadcast expertise, our execution of our strong local multi-channel content platform strategy, and the investor-friendly governments of Serbia and Montenegro positioned Antenna for success in one of the region’s fastest-growing markets.We have a remarkable period, which we are all very proud of, our success is creating a number one television, digital and radio platform in Serbia and Montenegro. We are pleased to have chosen a true leadership, under whose authority this company will continue it’s progressive growth and strengthen it’s leading position in the market.” said Theodor Kyriakou, the owner of Antenna Group.

Srdjan Milovanovic possesses a rich experience in media and telecommunication business, and this acquisition represents a new challenge which will surely have a positive impact in the whole growth of Serbia’s media market.

“It is with great pleasure that I announce the taking over of one of the most prestigious media houses in Serbia and Montenegro which was created and led for full eight years by an amazing domestic team, under the leadership of Antenna group. Having in mind the spotless image and amazing results of this media giant’s business, our goals and plans will move in the direction of sovereign development of this respectable media house, the strengthening of its production capabilities and the spreading of its media platform. Our ambitious plans in this country and region, will be implemented by a team of true professionals whose reputation is impeccable. We are looking forward to new successes, which we will work on together and accomplish in the period before us, all of them in favor of our faithful audience and listeners to whom we promise an even more colorful and high quality program content.”, as said by the new owner, Srdjan Milovanović.

Antenna Group is the leading international media group with a portfolio of various media operations in over 20 countries in Europe, North America and Australia. Antenna was founded in 1988 in Greece and has developed into an international company with investments in leading commercial television stations, thematic channels, digital media, audio-visual production, radio, publishing and other fields.